Get Free Traffic From Pinterest
Yes! You can get free traffic from Pinterest.
Pinterest describes itself as: “Pinterest is where people discover new ideas and find inspiration to do the things they love!”, rather than as an image-based social network.
So, this is a great website to use if you have great pictures to share with others.
And while Pinterest has a ton of users, it also has the advantage of being a platform that visitors can enjoy without signing up.
That means that your potential reach is in fact much larger than you might at first have thought.
Better yet, you’ll find that Pinterest is actually one of the easiest social networks to manage and maintain.
The amount of time and money you’ll invest here is minuscule, and especially when compared with the amount you stand to gain. This is a very high ROI and it demands your attention!
Follow these 3 steps and start to get free traffic from Pinterest.
1. Create Your Account
The first step is to create your account. It’s free.
Pinterest allows you to choose between 2 types of accounts: personal or business.
A business account allows several features: the analytics dashboard, the ability to advertise, rich pins, etc.
We recommend creating a business account.
As mentioned by Pinterest itself, it only takes 15 seconds to sign up for a free business account. They just need the basics: who you are, how to reach you and what your business does.
If you already have a personal account, we recommend converting it to a business account.
Converting your personal account to a business account is quick, easy and free.
Complete your profile to let the visitors learn more about your business: logo, “about you” field.
Now, you are ready to your first board and pins.
You are on your way to get free traffic from Pinterest.
2. Build Trust And Authority
If you want to engage your audience, if you want to build customers and fans and if you want to engender loyalty, then you need to be offering high-quality value to achieve all those things.
That means in other words, that you need to give people a concrete reason to want to spend time engaging with your brand.
If you want to get free traffic from Pinterest, you have to build trust and authority.
The mistake that a lot of companies and marketers make on social media is simply to try and use it as a platform for promoting a product.
They want to get direct sales, immediately and they’re trying to reach a broader audience by doing this through social media.
You need to go a little bit deeper and think about ‘lifestyle’ and about ‘value proposition’.
In terms of lifestyle, it’s pertinent to consider that every product or service that you sell, will ultimately support some kind of lifestyle and will appeal to a certain type of person.
To succeed on Pinterest, you’ll have to create a pinboard that is outstanding enough that people will have no choice but to follow it.
The number one attribute that you should be aware of when creating your Pinterest pinboard is simplicity.
The goal is to simplify navigation on it, so your users will make your content more accessible and easier to share.
Pinterest is very visual and creative, it’s made up of images that people pin to their ‘boards’ and that others can then comment on or ‘re-pin’.
Pinterest has 2 major concepts:
- Pins: ideas people find and save from around the web. Each Pin links back to the website it was saved from. If you click through the Pin you can learn more about it—like how to make it or where to buy it,
- Boards: pins are saved to boards, keeping your ideas organized and easy to find.
It’s better to create separate boards for different categories to simplify navigation in your profile.
3. Grow Your Followers
Here are some of the ways you can grow your following more quickly, and thus increase your chances to get free traffic from Pinterest.
- Post Regularly. The more regularly you post, the more often your images will be found in searches and come up in home-feeds. So, other users will be more likely to repin and share them with their audiences,
- Choose Your Tags Carefully: Tags dictate which searches bring up your images. When choosing your tags, make sure that you think about the types of things that commonly get searched for on the platform,
- Write Comments: If you upload an image without any comment then you give it no context. This means you won’t be getting the very most from it, simply because people won’t know what you’re trying to say with the image,
- Interact With Others: The more you talk to people, the more likely they will be to check out your profile and to look at your boards. So make sure that you’re interacting, following, repining and more,
- Integrate Your Website: Link your website and your Pinterest account. There are a few ways that you should do this. One is by adding a link on your homepage to your Pinterest account,
- Cross Pollinate: You should also make sure that you occasionally try to cross-pollinate between your social media channels. If you have a very successful Twitter account for instance, then occasionally tweet about the ‘inspiring boards’ you’re creating at Pinterest. Likewise, you can share your pins to Facebook for people to see. Do this occasionally to help grow all of your accounts at once,
- Think About Pinterest When You Create Content: Thinking about how you’re going to share your content before you create it is a good move. Some things that can work well are tips that can be portrayed through a single image, memes or inspirational quotes.